Honest Creative. It means just what it says. Honest, unfettered, uncluttered, unadorned creative work, designed to achieve results. All underscored by our simple slogan: “upfront,” which conveniently and concisely encapsulates how we go about the business of creating our work.
For starters, there’s the sheer range of services we offer, right here, upfront, under one roof. Too many to list but it’s safe to say that whatever your marketing, online, branding, design, creative, PR, or media requirements, we’ll create an honest, effective solution. And unlike many creative companies, we can create many of the less glamourous (albeit equally essential) elements in-house: website building, market research and media handling, for example, are all handled here, minimising outsourcing, maximising efficiency.
Naturally our upfront ethos extends to our day-to-day dealings: when you work with us, you’ll find that we’re refreshingly clear about what we do. There’s no marketing speak, jargon, sales talk or made-up bullshit formulae here. Just an open, honest appraisal of the best way forward. It is based on:
1 A discussion with you so that we clarify together what the essence of your product or service is (the brand).
2 Thinking in our team to identify a number of possible ways to communicate your message to your target audiences (the campaign).
3 Roughly outlining our thoughts to you so that you can choose the direction you’re happiest with.
4 Designing a campaign to put this message across in a way that is engaging, persuasive, on-time and within budget.
Customers tell us that our appeal is largely down to the fact that we don’t employ account people: here at Honest, you deal upfront with the very people who create (and therefore best understand) your work, not the usual raft of salespeople or middlemen. Some agencies, you see, are all front as opposed to upfront.
We’re also upfront and honest with ourselves. All too many creative types these days see their sole aim in life as getting the go-ahead to run outlandish, impractical, gratuitous and ultimately unsuccessful ideas in their clients’ names. They’re the kinds of people who’d claim that a giant flaming radish with a Nike logo burnt into it being airlifted into Piccadilly Circus was “on-brand.” Not that we’re against out-there creative concepts. Quite the opposite. You only need look at our portfolio if you’re in any doubt as to our flair. The difference is we understand that the message must always come above the creative team’s ego. And the message must always be relevant. In short, we won’t disappear up our own arts on you. By keeping our feet on the ground and our heads out of the clouds, we regularly propel our customers’ sales into the stratosphere.
Another area where we’re upfront with you is when it comes to the bottom line. Our prices are available for your perusal on this very website and, like those of pretty much every leading company from Apple Computer to The Big Apple Greengrocers in Dudley, they’re straightforward, consistent and reasoned. Proudly contrary to the tacitly-accepted practise in much of the creative world, itself a heady mix of mood-dependant thin-air-plucking, what-can-we-get-away-with derring do and the dark art of client means testing. Wherever possible, we aim to give you an idea of how much things will set you back before you decide to move forward.
And so to the upshot of upfront.
It’s simple really: by being upfront with our clients, they get upfront of their competition. Like the freight operator whose email campaign paid for itself in 180 seconds. Or the sports event organiser whose flagship event saw a 33% increase in participants this year. But then they’re different stories for another day (although you can hear them today if you really want to by visiting our case studies page).
The choice, as they say, is clear. If you want to get ahead, get upfront.
So email firstname.lastname@example.org or call the studio on 07455592929 to up the ante.